Manager Saudi Arabia
Are you ready to promote Switzerland in Riyadh?
Switzerland Tourism is the marketing organization for the national and international promotion of Switzerland as a vacation, travel and convention destination. Each day, the 270 employees at our Zurich headquarters and in 35 offices in 23 markets use innovative and unconventional means to market Switzerland as an especially attractive and diverse travel destination.
For our new antenna representation in Riyadh, Saudi Arabia, we are looking for an experienced professional with outgoing personality and autonomous working style to fill this position, reporting to the Market Manager GCC.
Your area of responsibility
- Develop a marketing plan for Saudi Arabia, based on the global marketing strategy of Switzerland Tourism, and of the strategy for GCC in specific
- Contribute to creation, planning and implementation of GCC marketing activities with a focus on Saudi Arabia
- Activate new platforms and channels, both B2B and B2C, with a focus on Digital Marketing and Key Media Management
- Develop a stakeholder network in various areas (health sector, private companies, institutions, medias, content producers, etc.)
- Collect market intelligence and report ongoing activities and results
- Enthusiasm for Switzerland as a holiday destination and solid knowledge of the tourism industry in Switzerland (main segments are families, luxury, health)
- At least 3 years of experience in international marketing with a strong affinity for digital technologies, collaborations and new media
- Ability to handle a high workload within a fast-paced environment
- Well-organized, hands-on doer with intercultural negotiation skills
- Excellent command of English, German and/or French. Arabic is your added-value
- Knowledge of, and fascination for the Arab world is your additional asset
- Readiness to frequent business-related travelling within Saudi Arabia and to Switzerland
- Entrepreneurial competence in a dynamic environment
- Varied range of activities with many facets
- Highly motivated GCC team
- Workplace in Riyadh (Embassy of Switzerland)
- This position is timely limited to 2 years
- Starting date: to be defined