(Senior) Marketing Manager, 100%
At Biognosys, we believe that deep proteome insights hold the key to breakthrough discoveries that transform science for better lives. With our versatile portfolio of next-generation proteomics solutions, including the TrueDiscovery™, TrueTarget™, and TrueSignature™ research service platforms, our flagship software Spectronaut®, and the PQ500™ kit, we make the proteome actionable to empower research, drug development, and clinical decision-making. Our solutions provide a multi-dimensional view of protein expression, function, and structure in all biological species and sample types. Our unique, patented technologies utilize high-resolution mass spectrometry to quantify thousands of proteins with industry-leading precision, depth, and throughput. Through our strategic partnership with Bruker (Nasdaq: BRKR), we make proteomics globally accessible.
THE OPPORTUNITY
Proteomics is an increasingly established and widely applicable technology to gain biological insights. The addressable market is large and ranges from proteomics software, kits and reagents (Products) to pharmaceutical drug development contract research (Services). Many potential customers, however, still have low awareness of its capabilities and applications, and competition is intensifying. As Marketing Manager / Senior Marketing Manager, you will report to the Head of Marketing and Communications and reinforce the existing marketing team. You will specialize on the Services side of our portfolio but may also take on selected cross-portfolio projects and activities. You will have Global responsibility for a broad spectrum of conceptual and tactical marketing activities aimed at increasing awareness and adoption of our offerings. You will join the company at a time of growing momentum and exciting milestones for marketing, such as the promotion of our TrueDiscovery™, TrueTarget™ and TrueSignature™ service brands platforms, the launch of our new state-of-the-art Proteoverse™ data exploration tool, and the opening of our US CRO facility powered by the Bruker timsTOF platform with major campaigns, our large presence at conference tradeshows, and various co-marketing activities with our strategic partner, Bruker.
YOUR RESPONSIBILITIES
- Develop subject matter expertise on the proteomics research services field
- Support the Head of Marketing and Communications on the Marketing Planning process
- Develop and roll out Messaging, Marketing Materials and Digital/Social content to drive Multi-Channel Lead Generation and Conversion activities for the Services offering in close collaboration with other marketing team colleagues and cross-functional stakeholders (Business Development, R&D, Operations)
- Support cross-functional launch readiness and lead marketing execution for new Service application or therapeutic area launches
- Lead or support marketing-related activities for Congresses and Events
- Website maintenance and optimization, including SEO/SEM, aimed at increasing traffic, engagement, lead generation, and conversion for our Services.
- Generate periodic and activity-driven marketing analytics and insights to grow our Services business
- Manage the budget for the assigned projects and activities
YOUR PROFILE
Required qualifications
- An educational degree in science or business
- Minimum 3-5 years of commercial experience in a relevant life sciences industry (CRO, research tools, biopharma, diagnostics,…)
- Significant experience in marketing content and collateral development
- Strong familiarity with B2B Marketing practices and tools (Marketing & Sales Funnel, CRM, Omni-Marketing Automation, Marketing Analytics,…) and Digital Marketing savviness
- Strategic and analytical mindset, ability to structure complex situations and challenges and develop comprehensive solutions
- High dedication to quality and results, strong project management skills, independent working style, and ability to work on multiple projects in parallel
- Strong communicator with excellent cross-functional collaboration skills
- Openness and flexibility to adapt in a rapidly evolving environment
- Very good knowledge of written and spoken English language
Preferred qualifications
- Experience in an Omics field (Proteomics, Genomics,…) and/or Therapeutic Area expertise in Oncology, Neuroscience, Targeted Protein Degradation or other areas of similar complexity
- Understanding of the pharmaceuticals and diagnostics R&D and commercialization process, from discovery to clinical settings
- Experience in driving strategic marketing workstreams, such as conducting market and competitor analysis, developing positioning, segmentation and messaging frameworks, organizing strategy workshops and developing marketing plans
- Experience in onboarding and managing marketing agencies
WORKING AT BIOGNOSYS
We offer a dynamic work atmosphere in a young and motivated team. You will profit from an open and flexible company structure where personal initiative is appreciated and encouraged. Biognosys is a fast-growing and internationally acting company that offers you the opportunity to grow together with us in a rapidly emerging and innovative market.